are you ready?
Live, instructor-led online courses: technical, publishing and online marketing training
For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.
Preparing and Publishing Books for Amazon's Kindle
Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
Register for Preparing and Publishing Books for Amazon's Kindle
This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
Register for HTML
CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
Register for CSS
Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
Register for Acrobat 9
Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
Register for ColdFusion 1
Intro to PHP
Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
Register for Intro to PHP
Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
Register for XML I
XML & XSLT
Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
Register for XML & XSLT
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
Register for Search Engine Optimization
Using Social Media for Online Marketing
Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
Register for Using Social Media for Online Marketing