Learn One Thing

  • What You Will Find Here:
    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

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  • Copyright Info
    © Learn One Thing 2009. All Rights Reserved.

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    Marketing to the Social Web: How Digital Customer Communities Build Your Business

    Nikon D-40 Digital Camera

Other Things to Know

  • Instant and secure product delivery of e-books and more

    E-junkie Shopping Cart and Digital Delivery

    E-junkie provides shopping cart and buy now buttons to let you sell downloads and tangible goods on your website, eBay, MySpace, Google Base, CraigsList and other websites using PayPal Standard, PayPal Pro, Google Checkout, Authorize.Net, TrialPay, ClickBank and 2CheckOut.

    For merchants selling downloads, E-JUNKIE automates and secures the digital delivery of files and codes. If you are selling tangible goods, they automate the shipping calculation and inventory management. The E-JUNKIE shopping cart has a built in sales tax, VAT, packaging and shipping cost calculator.

    You can sell ebooks, sell mp3 tracks and albums, sell software, icons, fonts, artwork, phone cards, event tickets, cds, posters, books, t-shirts and almost everything else you want to sell.

    E-junkie has no transaction limit, no bandwidth limit, no setup fee and no transaction fee.

    For just $5/month, you can have up to 10 different products up for sale.

    Sign up for E-junkie today

  • So Much to Learn...

    did you know...




    ...that a U.S. passport, even if it has expired, still qualifies for renewal up to 10 years after its expiration date? If you are planning an overseas trip soon and need to renew your passport pronto, contact these folks: RushMyPassport.com I used them to renew my own passport recently, and they are terrific. I got what I ordered, on time, as promised.




    ...that the American writer Ernest Hemingway wrote standing up? Yes, it is true. He also used a legendary notebook called the Moleskine, a simple black modest book that has been used by artists and writers for centuries. Moleskine journals help in daily life, work and play, at home and traveling the world. I have used Moleskin Notebooks for years. I always feel rich when I have a fresh new Moleskin notebook ready to be filled with notes, reminders, thoughts and more. Get a Moleskin Notebook.


Learn One Thing from Mary Gillen: Commands and shortcuts for Twitter

Keyboard shortcuts on Twitter

Learn One Thing from Mary Gillen: Commands and shortcuts for Twitter

Chris Lake at Econsultancy shares 16 Twitter shortcut commands that can give you quick information. Example:

"Non-search commands:

Try entering the following commands into the Twitter 'post' field, rather than as a search query. Results will appear in a dropdown overlay at the top of your Twitter feed...

GET username

This simply grabs the last tweets from a user, for example if you 'tweet' 'GET lakey' you'll be presented with my last tweet (and you won't actually tweet anything)."

See the rest at Econsultancy.com

Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

July 12, 2009 in Social Media Marketing | | Comments (0)

Learn One Thing from Mary Gillen: Help a reporter and get free press

Everybody is an expert at something

Learn One Thing from Mary Gillen: Help a reporter and get free pressNeed free press? Visit Peter Shankman's Help A Reporter Out, also known as HARO, where thousands of journalists looking for sources on deadline find more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO's tagline, "Everyone is an Expert at Something," proves over and over again to be true, as thousands of new members join at helpareporter.com each week.

Sign up here: http://helpareporter.com.

Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

July 11, 2009 in PR | | Comments (0)

Learn One Thing from Mary Gillen: Twitter tool for local business

Use Nearby Tweets to connect to local customers

Learn One Thing from Mary Gillen: Twitter tool for local business

Launched as an early-stage beta January 20th, 2009, the Nearby Tweets project was developed by Brian Cray to extend Twitter's capabilities into its true potential: a geography-centric social tool for networking and a business tool for building customer relationships and monitoring real-time buzz. With Nearby Tweets' sophisticated geographic layer on top of Twitter people and businesses will find Twitter more relevant and manageable.

Check it out: http://nearbytweets.com

Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

July 10, 2009 in Social Media Marketing | | Comments (0)

Learn One Thing from Mary Gillen: Create a Facebook Page for your business

Reach your fans and all their friends

Learn One Thing from Mary Gillen: Create a Facebook Page for your business

A Facebook Page is a public profile that enables you to share your business and products with Facebook users. It can also act like a mailing list to your "fans" and their friends.

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

Find out the process: http://www.facebook.com/advertising/?pages

July 09, 2009 in Social Media Marketing | | Comments (0)

Learn One Thing from Mary Gillen: 60 useful Wordpress plugins

Includes plugins for stats, utilities and much more

Learn One Thing from Mary Gillen: 60 useful Wordpress plugins

Make Wordpress work harder for you. Contact forms, live statistics and information, SEO optimization, images galleries, social bookmarks, blog comments plugins and more are included in the list of 60 useful Wordpress plugins, available at Technolik.com

July 08, 2009 in Blogging for Business | | Comments (0)

Learn One Thing from Mary Gillen: Online Tool to Convert Documents to PDF

No software install required

Learn One Thing from Mary Gillen - Online: convert documents to PDF

By using the Neevia online converter you can create PDF or image files from many of the formats that you use on a daily basis. No software needs to be installed on your computer. Simply upload the file to convert and select one of the two delivery methods.

Visit http://convert.neevia.com/

Learn One Thing: Get 60 SEO Ideas in 60 Minutes

July 07, 2009 in Web/Tech | | Comments (0)

Learn One Thing from Mary Gillen: Create your own videos with Camtasia Studio

Learn One Thing from Mary Gillen: Create your own videos with Camtasia Studio

Want to start creating your own videos? Good idea. Google loves to index videos via YouTube for universal search results, and videos definitely help to train, teach, sell, and more. If you are looking for an easy way to demonstrate a process, a product, or an idea, video is the answer. And if you are a novice to the video-producing process, think Camtasia Studio from TechSmith.

Camtasia lets you produce clear, fun-to-watch screencast videos at any size, and share them any way you like. It's easy! Record onscreen activity. Edit it into a polished video. Share with the world on your blog, Web site, Facebook and more. Camtasia Studio makes you look like a pro.

Try it free. The Camtasia Studio trial is fully-functional and runs for 30 days after installation. Download it now.

Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes

July 03, 2009 in Search Engine Optimization | | Comments (0)

Learn One Thing from Mary Gillen: Get a Facebook Vanity URL

Learn One Thing from Mary Gillen: Get a Facebook Vanity URLBack in the days of the Old West, much land was settled in the U.S due to something called a "land rush". This was an event in which previously-restricted land of the United States was opened for homesteading on a "first-come, first-served" basis. If you showed up and made your claim at the right time, the land was yours.

On June 12, there was a "land rush" at Facebook. The territory: Facebook Vanity URLS. Having one of these makes it easier for people to find you on Facebook, and on Google.

Stake your claim in SEO territory now. Get a Facebook Vanity URL: http://www.facebook.com/username

Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes

July 02, 2009 in Online Marketing, Search Engine Optimization, Social Media Marketing | | Comments (0)

Learn One Thing from Mary Gillen: Use your own name for better SEO

There's an old saying: a name is a person's most prized possession. When it comes to search engine optimization, your name can definitely lead to more traffic. But do people find you, or someone else, when they search on your name?

Here are three ways to improve the chances that your information will show up on Google's search result pages when someone searches for you on Google:

1) Create a Google Profile: http://google.com/profiles/me When someone searches for your name, Google can include your profile on the search results page.

2) Include your name in your blog's title (i.e., Learn One Thing from Mary Gillen)

3) Use your name in blog post titles (i.e., Learn One Thing from Mary Gillen: Tips for Writing Microcopy)

Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes

July 02, 2009 in Search Engine Optimization | | Comments (0)

Learn One Thing from Mary Gillen: On-hold messages in English and Spanish

Learn One Thing from Mary Gillen: On-hold messages in English and SpanishFrank Pival believes customers shouldn't be left "alone on hold"...in any language. His Kingston, WA-based company, Never Alone on Hold (or NAOH, for short) provides affordable professional voice-over production and licensed music for all media which includes telephone on-hold, custom voice-mail and call center or auto attendant prompts. Another important service Frank provides is voice-overs in Spanish as well as English. Good thing. According to U.S. Census statistics, the American Hispanic population stands at approximately 40 million today and is projected to grow to nearly 50 million within the next 5 to 6 years.

Visit Frank's Never On Hold Alone site to hear samples of his work in English and Spanish.

NEW WEBINAR JUNE 30 1-2 PM EDT: 60 SEO Ideas in 60 Minutes Get more info and register

June 25, 2009 in Unique Marketing Ideas | | Comments (0)

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60 SEO Ideas in 60 Minutes

  • invest one hour and learn how to squeeze more marketing juice out of Google

    got google juice?



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    60 SEO ideas
    in 60 minutes

    Over 80% of all online sales start with a search

    And it only takes one idea...the right one...to change the profitability of your business

    If you are not in the Top 10 search results for your market search terms, then it is time to give Google what it wants:
    1. Fresh content daily
    2. Blog with RSS feed
    3. Online video that actually gets watched
    4. Social media participation
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    Need ideas on how to keep Google happy?

    Take Mary's
    upcoming Webinar
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Live, Instructor-Led Online Training

  • Time to Hone Your Skills

    are you ready?


    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
    Register for Acrobat 9

    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
    Register for ColdFusion 1

    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
    Register for Intro to PHP

    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
    Register for Intro to Javascript

    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
    Register for XML I

    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
    Register for XML & XSLT

    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
    Register for Search Engine Optimization

    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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