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« August 2008 | Main | March 2009 »

Learn One Thing from Mary Gillen: 1,000 True Fans = $100,000

Learn One Thing About Tech from Mary Gillen: 1,000 True Fans = $100,000

My Irish mother had a saying: "The small potatoes fill you up." A little bit from a whole lot can add up to something big.

Kevin Kelly of The Technium calls it having 1,000 True Fans.

In his article 1,000 True Fans, Kelly shares an interesting idea: find enough folks who will spend at least $100 a year in support of what you do, and you can make some decent coin. He writes:

"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living."

More:

"Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That 'one-day-wage' is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks."

How can this same idea work for the small business owner or consultant?

Take your expertise and turn the advice into

    * e-books
    * webinars
    * online classes, or
    * paid gateway content areas.

Or, put all your advice online, and sell paid advertisements throughout the hundred and hundreds of pages of content you are offering to the public for free.

This body of knowledge can also lead to additional consulting work.

Read the rest of Kevin's article 1,000 True Fans: http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

Mary Gillen's Live, Instructor-Led Online Courses: SEO, PHP, ColdFusion, Using Social Media for Online Marketing and MoreNeed training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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September 10, 2008 in Online Marketing | | Comments (0)

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    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
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    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
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    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
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    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
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    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
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    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
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    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
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