Learn One Thing

  • What You Will Find Here:
    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

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    © Learn One Thing 2009. All Rights Reserved.

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    Marketing to the Social Web: How Digital Customer Communities Build Your Business

    Nikon D-40 Digital Camera

Other Things to Know

  • Instant and secure product delivery of e-books and more

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  • So Much to Learn...

    did you know...




    ...that a U.S. passport, even if it has expired, still qualifies for renewal up to 10 years after its expiration date? If you are planning an overseas trip soon and need to renew your passport pronto, contact these folks: RushMyPassport.com I used them to renew my own passport recently, and they are terrific. I got what I ordered, on time, as promised.




    ...that the American writer Ernest Hemingway wrote standing up? Yes, it is true. He also used a legendary notebook called the Moleskine, a simple black modest book that has been used by artists and writers for centuries. Moleskine journals help in daily life, work and play, at home and traveling the world. I have used Moleskin Notebooks for years. I always feel rich when I have a fresh new Moleskin notebook ready to be filled with notes, reminders, thoughts and more. Get a Moleskin Notebook.


« Learn One Thing from Mary Gillen: Create a Facebook Page for your business | Main | Learn One Thing from Mary Gillen: Help a reporter and get free press »

Learn One Thing from Mary Gillen: Twitter tool for local business

Use Nearby Tweets to connect to local customers

Learn One Thing from Mary Gillen: Twitter tool for local business

Launched as an early-stage beta January 20th, 2009, the Nearby Tweets project was developed by Brian Cray to extend Twitter's capabilities into its true potential: a geography-centric social tool for networking and a business tool for building customer relationships and monitoring real-time buzz. With Nearby Tweets' sophisticated geographic layer on top of Twitter people and businesses will find Twitter more relevant and manageable.

Check it out: http://nearbytweets.com

Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

July 10, 2009 in Social Media Marketing |

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    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
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    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
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    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
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    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
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    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
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    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
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    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
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    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
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    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
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    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
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    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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