Learn One Thing

  • What You Will Find Here:
    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

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  • So Much to Learn...

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    ...that a U.S. passport, even if it has expired, still qualifies for renewal up to 10 years after its expiration date? If you are planning an overseas trip soon and need to renew your passport pronto, contact these folks: RushMyPassport.com I used them to renew my own passport recently, and they are terrific. I got what I ordered, on time, as promised.




    ...that the American writer Ernest Hemingway wrote standing up? Yes, it is true. He also used a legendary notebook called the Moleskine, a simple black modest book that has been used by artists and writers for centuries. Moleskine journals help in daily life, work and play, at home and traveling the world. I have used Moleskin Notebooks for years. I always feel rich when I have a fresh new Moleskin notebook ready to be filled with notes, reminders, thoughts and more. Get a Moleskin Notebook.


« Hotel marketing: "pardon our dust" treats - Learn One Thing from Mary Gillen | Main | Online Project Management: the affordable Intervals - Learn One Thing from Mary Gillen »

Reminder Marketing: a message that carries a lot of weight - Learn One Thing from Mary Gillen

Reminder Marketing: a message that carries a lot of weight
One of the hardest things about losing weight is keeping it off. A diet counselor we know sends each of her clients a special package 6 months after they've reached their goals: a 10-lb. sack of flour!

Each bundle arrives with a note: "Check the scale. Are you carrying one of these around?" This reminder really hits home, bringing the diet counselor repeat business as she helps her clients stay on track.

Flour Bag Image: http://www.freevectors.com/


Got Google juice?
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60 SEO Ideas in 60 Minutes

November 06, 2009 in Unique Marketing Ideas |

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60 Lead Generation Ideas in 60 Minutes

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    60 Lead Generation Ideas in 60 Minutes - Mary Gillen

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    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
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    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
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    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
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    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
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    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
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    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
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    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
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    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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