Learn One Thing

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    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

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April 2011

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Training

Sales: how long until business contact information begins to get stale? Learn One Thing from Mary Gillen

Sales: how long until business contact information begins to get stale? -- Mary Gillen's Learn One Thing email newsletterIn the article 5 essentials for successful microtargeting, Chris Golec, CEO of Demandbase writes about the importance of fresh, high-quality contact data:

"Business contact information decays at the rate of 2-3 percent per month, on average, and can become more than 25 percent out of date after one year. Each out-of-date record may end up costing $10-$20 in phone calls, data maintenance, and mailings."
Read the rest: http://bit.ly/bugnKg

Social Media Marketing Online Class by Mary Gillen - Instructor-led Online Training - April 19-20 | June 14-15

March 11, 2010 in Business Networking, Business Prospecting, Customer Service, Online Marketing, Social Media Marketing | | Comments (0)

Plan: what's with your competition? - Learn One Thing from Mary Gillen

Plan: what's with your competition? -- Mary Gillen's Learn One Thing email newsletterPlan: what's with your competition?

The business landscape has changed a lot out there. How does your current business model compare with your competitors? Are your competitors still around? Take the time to conduct a thorough study of your competition to ensure you fully understand where your business stands in the 2010 marketplace.

Resource: How to Conduct and Prepare a Competitive Analysis from the Edward Lowe Foundation.

Learn PHP online: Introduction to PHP by Mary Gillen - Instructor-led Online Training

February 13, 2010 in Business Networking, Business Prospecting, Online Marketing | | Comments (0)

How to earn $85,000 a year...for wearing a T-shirt - Learn One Thing from Mary Gillen

Earn $85,000 a year...for wearing a t-shirt -- Mary Gillen's Learn One Thing email newsletterJason Sadler and Evan White are walking billboards. They wear T-shirts supplied by an advertiser and then use social media tools to promote the firm. Want them to wear shirts to promote the launch of your Web site? Need a unique way to direct people to your blog? According to Reuters, they make about $85,000 a year for wearing your shirts on their backs. Very interesting pricing structure as well. Read all about it:

http://iwearyourshirt.com

January 10, 2010 in Business Networking, Business Prospecting, Online Marketing, Social Media Marketing, Unique Marketing Ideas | | Comments (0)

Publish Often...and Use Different Media - Learn One Thing from Mary Gillen

The major search engines are always adjusting their algorithms for tracking the consistency and relevancy of new content publication, video publishing, mobile device access, and social media participation. Google now uses something called real-time search, which grabs content from the most up-to-date tweets from Twitter and postings from Facebook public pages.

Like it or not, social media marketing should be an active part of your online marketing mix in 2010 for the SEO benefits it contributes to your organization's online presence. But don't forget your other Web content. Google is still indexing Web site pages, images, how-to videos from YouTube, local search, maps, blog entries, how-to articles, press releases, news stories and more. In 2010, you need to "mix-it-up" and publish often, using lots of different media.


TO DO: WHERE TO PUBLISH - SOME SUGGESTIONS

2a. Image Sharing: Flickr | Photobucket

2b. Online Video: YouTube | Revver | HowCast | Vimeo | Blip.tv | Daily Motion | Y! Videos

2c. Online Press Releases: Google News | PRLog | PRWeb

2d. Blogs: WordPress | TypePad

2e. Microblog: Twitter | Posterous | Tumblr

2f. Product Search: Google Base

2g. Facebook: Facebook Page | Facebook Ads

January 06, 2010 in Blogging for Business, Business Networking, Business Prospecting, Email Marketing, LinkedIn, Marketing with YouTube, Online Marketing, PR, Search Engine Optimization, Social Media Marketing, Twitter, Unique Marketing Ideas, Video SEO | | Comments (0)

Trade Shows: how to easily gather prospect email addresses - Learn One Thing from Mary Gillen

Trade Shows: how to easily gather prospect email addresses -- Mary Gillen's Learn One Thing email newsletterGetting folks to sign up for your email mailing list from your busy trade show booth can be a challenge. Here are a couple of options to make it easier on everyone.

1) Have folks send you a text message with their email address from their mobile phones as a request to subscribe. You can add this information to your list after the show.

2) Create a subscription form on your Web site, a page no wider than 600 pixels so it can easily be viewed on a mobile phone. Prospects with "smart" phones (i.e., Web access capability via their cellphones) who visit your booth can complete the sign-up process right away, filling out the subscription form from their mobile. This can save you a ton of work after the show.

TIP: no more than 10% of your business should be originating from any one source. Need new clients in 2010? 60 Lead Generation Ideas in 60 Minutes

December 06, 2009 in Business Networking, Business Prospecting, Online Marketing, Web/Tech | | Comments (0)

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Ebook - Social Media for Sales Teams

  • SOCIAL MEDIA HOW-TO
    New eBook: Social Media for Sales Teams - Bob Brown and Mary Gillen

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Live, Instructor-Led Online Training

  • Time to Hone Your Skills

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    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
    Register for Acrobat 9

    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
    Register for ColdFusion 1

    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
    Register for Intro to PHP

    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
    Register for Intro to Javascript

    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
    Register for XML I

    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
    Register for XML & XSLT

    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
    Register for Search Engine Optimization

    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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