Learn One Thing

  • What You Will Find Here:
    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

Recent Posts

Archives

More...

April 2011

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30

Copyright Info

  • Copyright Info
    © Learn One Thing & Mary Gillen 2010. All Rights Reserved.

Training

Customer Service: Forgiveness via baked goods - Learn One Thing from Mary Gillen

Customer Service: Forgiveness via Baked Goods - Learn One Thing from Mary GillenMarketingProf's Ann Handley writes in an OPEN Forum article: "When Canadian home healthcare provider Nurse Next Door makes a mistake, they send their customers a fresh-baked 'Humble Pie'. Along with the pie is a sincere apology and actions to fix the problem pronto. In 2008, they spent $1,500 on pies and saved $150,000 in business." Read the rest >> http://bit.ly/bQaHeB

Twitter, Facebook, LinkedIn, mobile phone marketing, podcasts, widgets, YouTube videos, del.icio.us, Twitter, StumbleUpon, social bookmarking, and blogging. When it comes to social media, how can a marketer know what works and what doesn't? Discover how to use the most popular social media tools for your online marketing strategies. Take Mary Gillen's Social Media Marketing course, a live, hands-on instructor-led online course

May 07, 2010 in Customer Service, Unique Marketing Ideas | | Comments (0)

Sales: how long until business contact information begins to get stale? Learn One Thing from Mary Gillen

Sales: how long until business contact information begins to get stale? -- Mary Gillen's Learn One Thing email newsletterIn the article 5 essentials for successful microtargeting, Chris Golec, CEO of Demandbase writes about the importance of fresh, high-quality contact data:

"Business contact information decays at the rate of 2-3 percent per month, on average, and can become more than 25 percent out of date after one year. Each out-of-date record may end up costing $10-$20 in phone calls, data maintenance, and mailings."
Read the rest: http://bit.ly/bugnKg

Social Media Marketing Online Class by Mary Gillen - Instructor-led Online Training - April 19-20 | June 14-15

March 11, 2010 in Business Networking, Business Prospecting, Customer Service, Online Marketing, Social Media Marketing | | Comments (0)

Learn One Thing from Mary Gillen: Customer service communication tip for the front lines

Learn One Thing from Mary Gillen: Customer service communication tip for the front linesWay back in the cave days when I was young and foolish (now I'm just middle-aged and foolish) I worked for a large corporation. My job was to handle customer inquiries via the phone. Irate customer inquiries. It had to do with insurance and unpaid claims and the blinking red lights on your phone meant a buncha angry people were lined up, just waiting for their turn to yell at you.

I learned a trick that got every single furious person on the other end of the line to calm down.

I talked very softly.

Try it. It works. The madder-n-holy-hades person has to stop yelling 'cause he or she can't hear a word you are saying because THEY are too loud.

Quiet can be powerful.

NEW IDEAS FAST: Get 60 Lead Generation Ideas in 60 Minutes

June 24, 2009 in Customer Service | | Comments (0)

Facebook

  • Join Us on Facebook
    Learn One Thing from Mary Gillen

Ebook - Social Media for Sales Teams

  • SOCIAL MEDIA HOW-TO
    New eBook: Social Media for Sales Teams - Bob Brown and Mary Gillen

FREE CODE STARTER KIT

  • start learning PHP today



    get the
    PHP Code Starter Kit

    According to Wikipedia, PHP is installed on over 20 million websites and 1 million web servers.

    As a Web developer or designer, you need to know PHP.

    Make yourself more marketable in this real world job market.

    Get the FREE PHP Code Starter Kit now.

Enter your email address:

Delivered by FeedBurner

Live, Instructor-Led Online Training

  • Time to Hone Your Skills

    are you ready?


    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
    Register for Acrobat 9

    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
    Register for ColdFusion 1

    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
    Register for Intro to PHP

    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
    Register for Intro to Javascript

    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
    Register for XML I

    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
    Register for XML & XSLT

    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
    Register for Search Engine Optimization

    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

OTHER BLOGS

OTHER SITES

Categories