
One of the hardest things about losing weight is keeping it off. A diet counselor we know sends each of her clients a special package 6 months after they've reached their goals: a 10-lb. sack of flour!
Each bundle arrives with a note: "Check the scale. Are you carrying one of these around?" This reminder really hits home, bringing the diet counselor repeat business as she helps her clients stay on track.
Flour Bag Image: http://www.freevectors.com/
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A smart health club saleswoman I know never misses an issue of the local paper. She turns immediately to the engagement announcements for info on newly-engaged couples. She sends a handwritten note to the bride and groom, congratulating them and offering a special training package for the entire bridal party. She also uses her regional newspaper's Web site to search for more soon-to-be-married prospects.

A dentist we know has built his successful practice one simple way... the follow-up phone call. He spends one hour of his busy day personally calling patients who were treated the day before to ask how they are feeling. This consistent calling campaign has brought him more referrals than any other marketing method.





Heard about a financial planner who built his entire business using one marketing method: paying the fare for the person in the car behind him, every working day. Process: pay your toll, then hand the tollbooth operator enough fare for another car, plus your business card. Ask the tollbooth operator to tell the person in the car behind you his/her toll is free, compliments of you, and ask to have the business card passed to the prospect.
