MarketingProf's Ann Handley writes in an OPEN Forum article: "When Canadian home healthcare provider Nurse Next Door makes a mistake, they send their customers a fresh-baked 'Humble Pie'. Along with the pie is a sincere apology and actions to fix the problem pronto. In 2008, they spent $1,500 on pies and saved $150,000 in business." Read the rest >> http://bit.ly/bQaHeB
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