Mary Gillen shares a bit of real-world experience on why associations should include blogs & RSS feeds in their marketing mix to attract prospective members. You can also download Mary's complimentary white paper "Blogging/RSS Tips for Associations – 7 Steps to Attract New Members"
We have all heard the news that businesses should be blogging and using RSS feeds.
Most of the explanations out there are very technical. This is how a feed works. This is how a blog is programmed. Well, ya know, it's been my experience that most people's eyeballs start rolling around to the back of their heads when you start talking technical to them, and most could give two hoots about what's going on under the geek hood.
The real question people are asking is WHY?
"Why should our association or business adopt blogs and RSS feeds as part of our marketing mix?"
I have a 7-step real-world answer for you
It's already packaged nicely in PDF format, ready for you to download, study and put in motion.
It's a white paper called "Blogging/RSS Tips for Associations – 7 Steps to Attract New Members". It's a step-by-step guide on how to start using blogs and RSS feeds to drive new prospects to your association's Web site.
This process is working for my clients. I started testing these steps in October 2005, with great results. And if you follow the steps outlined in this report, it can work for you.
Simply complete the survey, and follow the instructions to download this free white paper.
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Have a great weekend. See you Monday.
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