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« Learn One Thing from Mary Gillen: Keyword Research Part 1 | Main | Learn One Thing from Mary Gillen: Listen for Better Copy »

Learn One Thing from Mary Gillen: Blogging for Business - Part 1

Mary Gillen shares a bit of real-world experience on the type of blog content the search engines love.

One of my clients, Craft Stop, a supplier of craft supplies, needlework, paint by number kits, and craft leaflets worldwide, boosted business 50% in 90 days when we added a blog/rss feed application to the company's marketing mix.

Take a look at this sample blog post:

Learn One Thing from Mary Gillen: Blogging for Business - Part 1

Craft Stop has an newsletter that is emailed every Sunday at 9 a.m. called the Craft Tip (see sample).

We re-purpose the Craft Tip content in the Craft Stop blog as well.

Notice the structure of the post. It includes the tip, along with an ad that includes keyword-rich links (red type in Ad section) back to Craft Stop's web site.

RESULT: We started this program in October 2005. Business was up 50% in 90 days.

Next week I'll explain why the search engines love this kind of post.

Contact Mary | About Mary

FRIDAY, APRIL 21: Listen for better copy from Mary Gillen.

April 20, 2006 in Blogging for Business, Search Engine Optimization |

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