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« Learn One Thing from Mary Gillen: Blogging for Business - Part 1 | Main | Learn One Thing from Mary Gillen: Windows XP: System Restore »

Learn One Thing from Mary Gillen: Listen for Better Copy

Mary Gillen encourages us to listen for better ad copy.

Want to improve your ads, Web copy, blog business postings? Some of the most successful copy sounds like conversation between two people...you and your customer. Dust off your tape recorder and schedule some time with a trusted client for a frank discussion about the pros and cons of your products or services. Record your conversation. When you play it back, pay special attention to the phrases and descriptions used by your customer during your talk. Use these phrases in your business copy for better results.

Have a good weekend. See you Monday.

Contact Mary | About Mary

NEXT WEEK: Sales ideas from Bob Brown, more on XML databinding, keyword research and blogging for business from Mary Gillen, customer service tips from Jo Soard, and more.

April 21, 2006 in Copywriting |

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