Mary Gillen shares a bit about the "inverted pyramid style" for writing effective blog content.
On April 28 we talked about including keyword phrases in ALT tags and image names when blogging for business.
When writing effective blog content, consider using the "inverted pyramid style."
Journalists are familiar with the "inverted pyramid" when composing news stories. You start with the most important information first, smack dab in the first paragraph. The reader has access to the conclusion immediately, in case there isn't enough time to finish the entire article. The supporting information is then added in the subsequent paragraphs. The point: state the crucial info first so the reader can grab the facts quickly.
Keep this style in mind when writing business blog content, but take it one step further. IDEA: include the keyword phrases most important to your audience in the first 100 words of your blog posting/RSS feed.
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