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Learn One Thing from Mary Gillen: Object Marketing Ideas

Mary Gillen shares with us some object marketing ideas you can use to drum up new biz.

Scratch-Off Game Cards

Everyone wants to win the lottery, right? The other day, while standing in line at the local 7-11 with a 20 oz. coffee in my hand, I watched person after person plunk down their hard-earned dough for those magic lottery cards. I got to thinking, "Where are those cards made?" I found out.

The folks at PromoProductIdeas.com can help your company or association create a stir with your very own Scratch-off Game Cards. Such a promotion can be used to grab the receiver’s attention, engage a hot button, hold the receiver’s interest, stimulate the receiver’s desire to win something of value, and make it easy for the receiver to take action. Use 'em for fund raising, direct mail, incentive programs, trade show marketing, retail marketing, web site promotion and more. Find out more. Sorry...coffee not included.

"Talking Sandals"

Got a "beach theme" planned for your next sales meeting or trade show? While I was on the phone with the folks at PromoProductIdeas.com, they told me about another promotional product out there: "Talking Sandals".

They don't "talk" per se, but let you leave your "logo mark" in the sand. Perfect for spas, hotels, swim teams, or anywhere around water. Find out more.

Treasure Chest

Here's a Paper Mache Treasure Chest Set available from our friends at Craft Stop.

Three chests-in-one (sizes 12 inches, 10-1/4 inches, and 8-1/2 inches) designed to make the prospect "drill-down" through each chest to find your promo message. Because they are paper-mache, they are light and cost less to mail. You can also paint or decorate the chests to suit the campaign. Find out more.

Chocolate Saw

Here's a Chocolate Saw available from the folks at ChocolateLady.com.

Seems this little gem was created at the request of the marketing manager of a major hotel in Tysons Corner, VA. He wanted to keep his guests happy while a new construction project was underway on the property, so he ordered these chocolate saws. Instead of standard chocolate mints, guests were delighted with these little chocolate tools on their pillows, complete with a "Pardon Our Dust" note. Smart marketing. Find out more.

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NEXT: Web Optimization Tool for Geekazoids from Mary Gillen.

June 27, 2006 in Unique Marketing Ideas |

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