Learn One Thing from Mary Gillen: Keyword Research Part 1

Today, April 11, Mary Gillen lets us know about a helpful tool for keyword research.

Keyword phrases are the word combinations a prospect types into a search engine's search box to find relevant Web sites. Using specific keywords in your blog content and RSS feeds can help drive traffic to your Web site because it contributes to better rankings in the search engines.

There are Web tools out there you can use to perform keyword research. These tools are usually used by advertisers conducting pay-per-click (PPC) advertising campaigns, but these little gems can help the Web copywriter or marketing manager find the keyword phrases people are using. This can help you optimize blog, rss feed, web site and press release content with specific keyword phrases that represent info that is important to your prospects.

New to keyword research? Start with Overture's Keyword Selection Tool at http://inventory.overture.com/d/searchinventory/suggestion

Most interesting: keyword research can also help you identify possible niche markets for your products and services.

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Comments

[Sam]

Excellent post!

I usually work with wordtracker but lately i have found Adwords Keyword Tool very interesting and, most importantly it's free.

You can find it here:

https://adwords.google.com/select/KeywordToolExternal

However even before looking for keywords there is some research that needs to be done and I have found a great tool for keyword research to uncover "seed" words;

It's called Keyword Search Engine and it does the following:

Generate a list of power keywords for Google Adwords or Keyword Research.

Follow the directions on the right for instructions on to use these generated keywords to estimate the Supply and Demand of a particular clusters / segments of a market.

http://www.covertsem.com/tools/keyword-research-engine/

enjoy!