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« Learn One Thing from Mary Gillen: Keyword Research Part 1 | Main | Learn One Thing from Mary Gillen: TraceWatch for Tracking Web Site Metrics »

Learn One Thing from Mary Gillen: Include Keywords in ALT Tags and Image File Names When Blogging for Business

Mary Gillen shares more real-world experience on the type of content search engines love.

We've already chatted about keyword research basics.

Learn One Thing from Mary Gillen: Include Keywords in ALT Tags and Image File Names When Blogging for Business

Using specific keywords in your blog content and RSS feeds can help drive traffic to your Web site because it contributes to better rankings in the search engines.

Take it a step further:

Include keywords when you name the images you post to your blog. Also include keywords in the ALT attribute that appears in the IMG tag that calls the image into the blog page.

Example: Move your cursor over the image of the jumbled letters at the top of this post. The "tool tip" that pops up reads: Learn One Thing from Mary Gillen: Include Keywords in ALT Tags and Image File Names When Blogging for Business. This ALT tag includes keyword phrases: Learn One Thing...Mary Gillen...Blogging for Business.

If you are on a PC, right-mouse click on the image and select Properties. See the image name: bloggingforbusiness.jpg. Keyword phrase once again.

Contact Mary | About Mary

April 11, 2007 in Blogging for Business, Search Engine Optimization, Web/Tech |

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