Learn One Thing from Mary Gillen

Learn One Thing About Tech from Mary Gillen: Grab Directory File Names as a Text List

Here's a quick way to grab a set of directory file names as a text list so the info can be copied and pasted into a spreadsheet. Please note I am using the XP operating system and Microsoft Outlook's email application to demo this on a PC. 

1) From My Computer, navigate to the directory on your computer that holds the files you want to grab. Double-click on the directory to open it. From the directory word menu, select View >> Details. 

2) Highlight the files you wish to copy. If you want to select all the files in the directory, use the Ctrl-A command to highlight all the files.

3) Once the files are highlighted in blue, move your cursor over the blue highlighted files, and press your right-mouse key once. In the submenu that pops up, select Send To >> Mail Recipient.

4) In the Send Pictures Via Email box that appears on the screen, leave the radio button that corresponds to Make All My Pictures Smaller checked and press the OK button.

5) In a minute or two, Outlook will launch an email message window that contains the text list of all the file names you originally highlighted in the directory.

6) You may now use your cursor to highlight and copy (Ctrl-C) the file text list for pasting (Ctrl-V) into your spreadsheet.

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Learn One Thing About Social Networking from Mary Gillen: Upload Gmail, Yahoo, Hotmail, AOL and Other Contact Lists to LinkedIn

Expand your LinkedIn network quickly by uploading and cross-referencing your existing email address books.

As an online business person, we hope you have a LinkedIn account. (If not, please stop reading this and go create a LinkedIn account right now!) Log in to your LinkedIn account, and look for the green Build Your Network box. Select the radio button that corresponds to the email contact list you wish to upload, enter your account email address and password, then press the Upload Contacts button. On the next screen, select the email addresses of the contacts you wish to invite over for a link or two, and let LinkedIn do the rest.

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Need Social Media Marketing training? Take Mary's Live, Instructor-Led Online Course on Using Social Media for Online Marketing. Find out more about Using Social Media for Marketing and all of Mary Gillen's online training courses.

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Learn One Thing About PHP from Mary Gillen: Use Heredoc to Create Strings

Heredoc is a string creation method used in PHP that does not use quotations. 

There are a few important and necessary steps to remember when in using heredoc. 

1) <<< must appear at the beginning of the string capture, followed by an identifying word, like START or TEST. You can use any word you like.
2) At the end of your string, repeat the identifier followed by a ;.
3) The final identifier must be on a separate line and not indented.

Sample Code 1:

Sample Code 1 Output:

Let's say you want to add a line break in the output. Simply add a break tag to the heredoc code.

Sample Code 2:

Sample Code 2 Output:

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Need PHP training? Take Mary's Live, Instructor-Led Online PHP Course: Visit http://marygillen.com/training.cfm to find out more about all of Mary's online courses.

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Learn One Thing from Mary Gillen: How To Develop New Business During a Recession: A Series of 8 Ideas (Part 8): Update Old Blog Posts for Increased SEO

The eighth of a series of postings detailing 8 ideas to keep business coming in the door in 2008: Here's Idea Number 8: Update Old Blog Posts for Increased SEO

Google will reward those who update the information of their existing blog posts with better PageRank. According to Lorelle VanFossen of the Blog Herald, "Google’s PageRank algorithm tests to see how often a web page is updated and the length of time between changes in a blog post’s content. It makes sense, too. If you work hard to bring the best content to your readers, then you would want to make sure that the old content continues to have life and vitality. Google wants to honor those who honor their blog content."

Check out Lorelle's tips to help revitalize your old posts for your readers, as well as to help your search engine page ranking.

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Need Search Engine Optimization (SEO) training? Take Mary's Live, Instructor-Led Online Search Engine Optimization (SEO) Course: Visit http://marygillen.com/training.cfm to find out more about all of Mary's online courses.

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Learn One Thing from Mary Gillen: How To Develop New Business During a Recession: A Series of 8 Ideas (Part 7): Create a Business Presence on Facebook

The seventh of a series of postings detailing 8 ideas to keep business coming in the door in 2008: Here's Idea Number 7: Create a Business Presence on Facebook

Create a Facebook Page for your business presence. Connect with your customers on Facebook similar to the way they connect with their friends. Through a Facebook Page, users can show their support by becoming a fan, writing on your Wall, and other actions that automatically generate News Feed stories.

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Need Social Media Marketing training? Take Mary's Live, Instructor-Led Online Using Social Media for Online Marketing Course: Visit http://marygillen.com/training.cfm to find out more about all of Mary's online courses.

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Learn One Thing from Mary Gillen: How To Develop New Business During a Recession: A Series of 8 Ideas (Part 6): Use the Weak U.S. Dollar to Your Advantage

The sixth of a series of postings detailing 8 ideas to keep business coming in the door in 2008: Here's Idea Number 6: Use the Weak U.S. Dollar to Your Advantage

Steve Heckler, owner of Accelebrate, an Atlanta GA-based company providing on-site, customized application & Web development training, recently installed some new toll-free numbers...for European prospects. Why? The Euro is stronger than the U.S. Dollar, and European companies are saving money by hiring U.S. trainers these days, bringing Steve new customers and more business.

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Need training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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Learn One Thing from Mary Gillen: How To Develop New Business During a Recession: A Series of 8 Ideas (Part 5): Online Surveys: Find Out What Customers Need Now

The fifth of a series of postings detailing 8 ideas to keep business coming in the door in 2008: Here's Idea Number 5: Online Surveys: Find Out What Customers Need Now

How much time do you spend looking for customers to buy your products or services? Turn your time around and use it more efficiently by creating products and services that your existing customers will buy. But how do you know what they need? Ask them! They will tell you. Use one of the following free online survey tools to create a very simple customer poll:

Polldaddy: http://www.polldaddy.com
Survey Monkey: http://www.surveymonkey.com
Zoomerang Basic: https://signup.zoomerang.com/registration/free.aspx

The most successful online survey is the simplest, and can consist of only five fields the customer needs to complete:

The answers to the challenge questions will give you ideas on what customers need and may be ready to buy right now.

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Need training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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