The eighth of a series of postings detailing 8 ideas to keep business coming in the door in 2008: Here's Idea Number 8: Update Old Blog Posts for Increased SEO
Google will reward those who update the information of their existing blog posts with better PageRank. According to Lorelle VanFossen of the Blog Herald, "Google’s PageRank algorithm tests to see how often a web page is updated and the length of time between changes in a blog post’s content. It makes sense, too. If you work hard to bring the best content to your readers, then you would want to make sure that the old content continues to have life and vitality. Google wants to honor those who honor their blog content."
Check out Lorelle's tips to help revitalize your old posts for your readers, as well as to help your search engine page ranking.
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