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Learn One Thing from Mary Gillen: How Using Keywords in Web-based File Names Increases Readership

Learn One Thing from Mary Gillen: How Using Keywords in Web-based File Names Increases Readership

Using specific keywords in your Web page or blog post content can help drive traffic to your Web site or blog because it contributes to better rankings in the search engines.

IMPORTANT TO NOTE: A blog post or Web page file name (yes, what you name the file when you save it to your Web server or through your blogging application) is also an important place for keywords that search engines like Google consider when gobbling up Web-based content for indexing.

Case in point: I recently uploaded a Web page with the file name of using_social_media.htm to the marygillen.com site. A few days later I noticed referrals from Google on my site stats page from folks using the phrase "online marketing media seminar."

Read the rest:
http://marygillen.com/seo-keywords-filenames.cfm



Mary Gillen's Live, Instructor-Led Online Courses: SEO, PHP, ColdFusion, Using Social Media for Online Marketing and MoreNeed training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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March 11, 2009 in Search Engine Optimization | | Comments (1)

Learn One Thing from Mary Gillen: How to Use Autoresponders: A Schedule That Works

Learn One Thing from Mary Gillen: How to Use Autoresponders: A Schedule That Works

An autoresponder is a computer program that automatically sends an email response when a particular e-mail message is mailed to it. Autoresponders are an integral part of e-mail marketing campaigns, as the program immediately sends information to prospective customers and then allows the marketer to mail follow-up correspondence at scheduled time intervals. Here's an autoresponder schedule that works when following up with online prospects about buying your products or services:

1) Mail immediately after the prospect inquires via email or Web-based Form.

Send additional messages:

2) Next Day (24 hours)

3) Seven (7) Days Later

4) After 20 Days

5) 30 Days Later

Need a great email marketing autoresponder provider? Check out AWeber. Excellent product and service. I use them for my own marketing efforts.

Email Illustration: Andy Attiliis

Mary Gillen's Live, Instructor-Led Online Courses: SEO, PHP, ColdFusion, Using Social Media for Online Marketing and MoreNeed training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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March 11, 2009 in Online Marketing | | Comments (0)

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Ebook - Social Media for Sales Teams

  • SOCIAL MEDIA HOW-TO
    New eBook: Social Media for Sales Teams - Bob Brown and Mary Gillen

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Live, Instructor-Led Online Training

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    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
    Register for Acrobat 9

    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
    Register for ColdFusion 1

    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
    Register for Intro to PHP

    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
    Register for Intro to Javascript

    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
    Register for XML I

    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
    Register for XML & XSLT

    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
    Register for Search Engine Optimization

    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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