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Learn One Thing from Mary Gillen: How Using Keywords in Web-based File Names Increases Readership

Learn One Thing from Mary Gillen: How Using Keywords in Web-based File Names Increases Readership

Using specific keywords in your Web page or blog post content can help drive traffic to your Web site or blog because it contributes to better rankings in the search engines.

IMPORTANT TO NOTE: A blog post or Web page file name (yes, what you name the file when you save it to your Web server or through your blogging application) is also an important place for keywords that search engines like Google consider when gobbling up Web-based content for indexing.

Case in point: I recently uploaded a Web page with the file name of using_social_media.htm to the marygillen.com site. A few days later I noticed referrals from Google on my site stats page from folks using the phrase "online marketing media seminar."

Read the rest:
http://marygillen.com/seo-keywords-filenames.cfm



Mary Gillen's Live, Instructor-Led Online Courses: SEO, PHP, ColdFusion, Using Social Media for Online Marketing and MoreNeed training? Take Mary's Live, Instructor-Led Online Courses: Using Social Media for Online Marketing, Search Engine Optimization (SEO), HTML, CSS, Acrobat 9, ColdFusion, PHP, Javascript, XML, XSLT and more. Visit http://marygillen.com/training.cfm.

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March 11, 2009 in Search Engine Optimization |

Comments

jonathan

Hey Mary! good point about the file names. I wonder if this is why Blogger uses post title words as the file names by default, but strips away words that are ignored by Google Crawler (words like 'the', 'this', 'a', etc are removed). This also makes me think: maybe this is why some wordpress or livejournal blogs are ranked lower than blogger blogs in search results -- becuase those platforms use page numbers as the file names by default (i.e. "myblog.com/p=42", etc). Thanks for the tip!

Posted by: jonathan | March 19, 2009 at 11:25 AM

The comments to this entry are closed.

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