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Training

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Learn One Thing from Mary Gillen: 78-point call-to-action checklist for Web site or blog

When a client asks me to design/develop a Web site or blog, my first question is:

What are the ten actions you want your users to be able to do when they visit your site?

If you are not sure what you want them to do, then they are probably not doing anything, and leaving your site. Perhaps it is time to conduct an action inventory to determine the kinds of services you already offer your clients and prospects on your Web site or blog, and what you might be missing. What can they accomplish when visiting you online right now?

Print out the What Can They Do? Checklist, available here. Use your pencil or pen to shade in the box in the Yes column for each action your prospects/clients can already achieve when visiting your Web site or blog. When you're done, look at all the empty boxes in the Yes column. These represent additional services your current customers and prospects may be looking for on your Web site or blog.

Get the checklist now.

Checkmark Image: www.law.columbia.edu/it/

NEW WEBINAR JUNE 30 1-2 PM EDT: 60 SEO Ideas in 60 Minutes Get more info and register

June 24, 2009 in Online Marketing |

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