Learn One Thing from Mary Gillen

Learn One Thing from Mary Gillen: Build a lense on Squidoo

Get more traffic

Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. As of Feb 1 2009, about 420,000 people visit Squidoo every day. The more traffic one lens brings in, the greater the chances that visitor will see your lens as well.

Get a lense now: http://www.squidoo.com

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Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

Learn One Thing from Mary Gillen: Commands and shortcuts for Twitter

Keyboard shortcuts on Twitter

Chris Lake at Econsultancy shares 16 Twitter shortcut commands that can give you quick information. Example:

"Non-search commands:

Try entering the following commands into the Twitter 'post' field, rather than as a search query. Results will appear in a dropdown overlay at the top of your Twitter feed...

GET username

This simply grabs the last tweets from a user, for example if you 'tweet' 'GET lakey' you'll be presented with my last tweet (and you won't actually tweet anything)."

See the rest at Econsultancy.com

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Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

Learn One Thing from Mary Gillen: Help a reporter and get free press

Everybody is an expert at something

Need free press? Visit Peter Shankman's Help A Reporter Out, also known as HARO, where thousands of journalists looking for sources on deadline find more than 100,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO's tagline, "Everyone is an Expert at Something," proves over and over again to be true, as thousands of new members join at helpareporter.com each week.

Sign up here: http://helpareporter.com.

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Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

Learn One Thing from Mary Gillen: Twitter tool for local business

Use Nearby Tweets to connect to local customers

Launched as an early-stage beta January 20th, 2009, the Nearby Tweets project was developed by Brian Cray to extend Twitter's capabilities into its true potential: a geography-centric social tool for networking and a business tool for building customer relationships and monitoring real-time buzz. With Nearby Tweets' sophisticated geographic layer on top of Twitter people and businesses will find Twitter more relevant and manageable.

Check it out: http://nearbytweets.com

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Webinar by Mary Gillen: Info Publishing Toolkit for Consultants Wednesday, July 15, 2009 1-2:30 PM EDT Find out more and register.

Learn One Thing from Mary Gillen: Create a Facebook Page for your business

Reach your fans and all their friends

A Facebook Page is a public profile that enables you to share your business and products with Facebook users. It can also act like a mailing list to your "fans" and their friends.

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

Find out the process: http://www.facebook.com/advertising/?pages

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Learn One Thing from Mary Gillen: 60 useful Wordpress plugins

Includes plugins for stats, utilities and much more

Make Wordpress work harder for you. Contact forms, live statistics and information, SEO optimization, images galleries, social bookmarks, blog comments plugins and more are included in the list of 60 useful Wordpress plugins, available at Technolik.com

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Learn One Thing from Mary Gillen: Online Tool to Convert Documents to PDF

No software install required

By using the Neevia online converter you can create PDF or image files from many of the formats that you use on a daily basis. No software needs to be installed on your computer. Simply upload the file to convert and select one of the two delivery methods.

Visit http://convert.neevia.com/

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Learn One Thing: Get 60 SEO Ideas in 60 Minutes

Learn One Thing from Mary Gillen: Create your own videos with Camtasia Studio

Want to start creating your own videos? Good idea. Google loves to index videos via YouTube for universal search results, and videos definitely help to train, teach, sell, and more. If you are looking for an easy way to demonstrate a process, a product, or an idea, video is the answer. And if you are a novice to the video-producing process, think Camtasia Studio from TechSmith.

Camtasia lets you produce clear, fun-to-watch screencast videos at any size, and share them any way you like. It's easy! Record onscreen activity. Edit it into a polished video. Share with the world on your blog, Web site, Facebook and more. Camtasia Studio makes you look like a pro.

Try it free. The Camtasia Studio trial is fully-functional and runs for 30 days after installation. Download it now.

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Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes

Learn One Thing from Mary Gillen: Get a Facebook Vanity URL

Back in the days of the Old West, much land was settled in the U.S due to something called a "land rush". This was an event in which previously-restricted land of the United States was opened for homesteading on a "first-come, first-served" basis. If you showed up and made your claim at the right time, the land was yours.

On June 12, there was a "land rush" at Facebook. The territory: Facebook Vanity URLS. Having one of these makes it easier for people to find you on Facebook, and on Google.

Stake your claim in SEO territory now. Get a Facebook Vanity URL: http://www.facebook.com/username

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Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes

Learn One Thing from Mary Gillen: Use your own name for better SEO

There's an old saying: a name is a person's most prized possession. When it comes to search engine optimization, your name can definitely lead to more traffic. But do people find you, or someone else, when they search on your name?

Here are three ways to improve the chances that your information will show up on Google's search result pages when someone searches for you on Google:

1) Create a Google Profile: http://google.com/profiles/me When someone searches for your name, Google can include your profile on the search results page.

2) Include your name in your blog's title (i.e., Learn One Thing from Mary Gillen)

3) Use your name in blog post titles (i.e., Learn One Thing from Mary Gillen: Tips for Writing Microcopy)

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Got google juice? Invest 1 hour and learn how to squeeze more marketing juice out of Google. Learn 60 SEO Ideas in 60 Minutes