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FAQ page copy a hoot at Woot - Learn One Thing from Mary Gillen - Copywriting Idea

Woot.com -- Mary Gillen's Learn One Thing email newsletterWoot.com, based in Austin, Texas, started as a market-test site for an electronics distributor, and has "taken on a life of its own." The Woot folks offer a new item..in limited quantities...for sale every single day until it is sold out or until 11:59 p.m. CDT when it is replaced with another new product for sale. Woot.com has also joined the ranks at Twitter, broadcasting its latest deals via Tweets.

And Woot has unique FAQ pages...informative, yet totally irreverent and a whole bunch of fun. It keeps 'em coming back for more.

Sample section:

Question: I missed yesterday's item, can I still get one?

Answer: No. Each woot.com product is discontinued at 11:59 pm central time. That's that. Period. We may get more at a later date if we're lucky, but we offer no guarantees, we allow no backorders, and we have no waiting/notification lists. Too bad."

Sounds like the way my Irish-Catholic mother used to talk to us kids.

Read the rest of Woot's FAQ here

October 19, 2009 in Copywriting, Creativity, Unique Marketing Ideas |

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