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Learn One Thing from Mary Gillen: YouTube video tutorial success story

Lauren Luke -- Mary Gillen's Learn One Thing email newsletterLauren Luke, a U.K. single mom and creator of the YouTube channel panacea81 began selling makeup on eBay in 2007. When her customers started asking her how to achieve the looks she was creating -- step-by-step -- using the makeup she was selling, Luke created her YouTube makeup tutorial channel.

Her persistence and participation in other social media venues such as Twitter and Facebook brought her over 289,000 YouTube subscribers and over 8 million channel views. This caught the attention of the mainstream press, as well as the makeup retailer Sephora.com, who recently partnered with Lauren to release her own makeup line.

Visit http://www.bylaurenluke.com and panacea81. After you've had a look around and view a video or two, ask yourself this question: "How can I turn what I know into a YouTube success story like Lauren?

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October 20, 2009 in Marketing with YouTube |

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