Kevin Kelly, co-founder of Wired Magazine, calls the Internet "a copy machine." "The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free," he writes.
So what's an organization to do if it is selling information for a living?
Kelly continues:
"The previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going?
To put it simply, how does one make money selling free copies?"
He has an answer:
"When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied."
From Kevin's study of the network economy he has found "eight categories of intangible value that we buy when we pay for something that could be free."
Find out what Kevin calls the Eight Generatives in his article Better Than Free. One of these, if put in motion, could change the profitability of your business.
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