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How to spot trends: 5 ideas - Learn One Thing from Mary Gillen

How to spot trends: 5 ideas -- Learn One Thing from Mary GillenHow do you spot the latest trends? Here are some ideas from marketer Marcia Yudkin:

1) Watch early adopters. If you have friends who always buy the latest gizmo or a teenager who leads the pack, observe what they get most excited about.

2) Track new laws. Reason your way to new tools and assistance folks will need to comply.

3) Listen and ask. What new complaints do you hear in daily conversations? What weird questions are coming in on your email or to your company receptionist?

4) Notice unexpected customers. Are you getting orders from surprising locations or demographic groups? This might indicate the need for an innovative marketing effort.

5) Note coincidences. When some particular surprise pops up twice in one week, it often indicates a trend. Stay alert and you may detect more examples of a phenomenon that you can take advantage of. Don't get blindsided by change. Develop your own crystal ball!

Source: Marketing Minute Newsletter
http://.yudkin.com/marketing.htm

See more ideas at http://www.creativityatwork.com


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