Learn One Thing from Mary Gillen

Eight tips for customer-focused marketing promotions - Learn One Thing from Mary Gillen

Jim Novo, author of Drilling Down: Turning Customer Data into Profits with a Spreadsheet writes about the "patterns of behavior seen repeatedly in customer marketing, and can be used to increase profits." Here's one:

"50 percent to 60 percent of your customer base will be one-time buyers or visitors. Accept it. You'll waste a ton of money trying to change it, and it's not going to change. One-time buyers who bought multiple items on the first purchase are a possible exception. Try them first. Then try one-time buyers with the highest order value. If these don't bite, none of the one-time buyers will."

Read the rest of Jim's ideas on customer-focused marketing promotions

Videos: more than just YouTube - Learn One Thing from Mary Gillen

Start spreading your video content on relevant video sharing websites. Wonderful for search engine optimization (SEO)!

1. YouTube
2. Revver
3. HowCast
4. Vimeo
5. Blip.tv
6. Daily Motion
7. Y! Videos

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Need new clients in 2010? Get 60 SEO Ideas in 60 Minutes

Twitter: how to request a username that's already claimed, but is dormant - Learn One Thing from Mary Gillen

Word has it there is a "nine month rule" at Twitter: if an account has been inactive for more than nine months, then Twitter will release the username to someone else. How do you ask Twitter to do that?

Solution: Email [email protected] with:

• The username you want to acquire
• Your existing Twitter username, if you already have an account
• Your action request: do you want to establish a new account with the username you’re requesting, or do you want to change your current username to the one you are requesting

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TIP: no more than 10% of your business should be originating from any one source. Need new clients in 2010? 60 Lead Generation Ideas in 60 Minutes

Trade Shows: how to easily gather prospect email addresses - Learn One Thing from Mary Gillen

Getting folks to sign up for your email mailing list from your busy trade show booth can be a challenge. Here are a couple of options to make it easier on everyone.

1) Have folks send you a text message with their email address from their mobile phones as a request to subscribe. You can add this information to your list after the show.

2) Create a subscription form on your Web site, a page no wider than 600 pixels so it can easily be viewed on a mobile phone. Prospects with "smart" phones (i.e., Web access capability via their cellphones) who visit your booth can complete the sign-up process right away, filling out the subscription form from their mobile. This can save you a ton of work after the show.

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TIP: no more than 10% of your business should be originating from any one source. Need new clients in 2010? 60 Lead Generation Ideas in 60 Minutes

Lead generation: the 52-week autoresponder training course - Learn One Thing from Mary Gillen

Looking to build your email mailing list, but are worried about how often you should reach out to prospects without email overload? Create a weekly autoresponder sequence of messages and promote it as a 52-week training course on a subject that will interest your prospects. Those who subscribe to this email course know up front that they will receive an email from you once a week. This way you can instruct and promote simultaneously. Give it a try. This "educational series" can help get around the "frequency" prob.

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TIP: no more than 10% of your business should be originating from any one source. Need new clients in 2010? 60 Lead Generation Ideas in 60 Minutes