Learn One Thing from Mary Gillen

Free vs. Freemium Content: what's a publisher to do? Learn One Thing from Mary Gillen

In his article, "Where's the Money, Bob?" Danish author Thomas Baekdal writes:

"The social web is starting to sound more and more like the dot.com days. We are in the middle of a transition. The ways we do things are radically different. What works and doesn't work seems new. And many people are getting very excited about numbers, but not the right ones.

Back in 2000, it was all about traffic. Just get a million people to come to your site, and you have made it. Today people say that attention, engagement, interactions or number of fans is the new currency. Just get people's attention and you have made it!

I have this weird sense of deja vu. Haven't we been here before? Didn't people learn anything?

The bottom line is this. Money is still the new currency. I can't buy a cup of coffee just by paying attention to it!"

Read more about "the war against the 'everything must be free' culture, and how it will be 'won by the ones who create something worth paying for.'"

More: http://bit.ly/8ZnXDq

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Social Media Marketing Online Class by Mary Gillen - Instructor-led Online Training - April 19-20 | June 14-15

Publish Often...and Use Different Media - Learn One Thing from Mary Gillen

The major search engines are always adjusting their algorithms for tracking the consistency and relevancy of new content publication, video publishing, mobile device access, and social media participation. Google now uses something called real-time search, which grabs content from the most up-to-date tweets from Twitter and postings from Facebook public pages.

Like it or not, social media marketing should be an active part of your online marketing mix in 2010 for the SEO benefits it contributes to your organization's online presence. But don't forget your other Web content. Google is still indexing Web site pages, images, how-to videos from YouTube, local search, maps, blog entries, how-to articles, press releases, news stories and more. In 2010, you need to "mix-it-up" and publish often, using lots of different media.

TO DO: WHERE TO PUBLISH - SOME SUGGESTIONS

2a. Image Sharing: Flickr | Photobucket

2b. Online Video: YouTube | Revver | HowCast | Vimeo | Blip.tv | Daily Motion | Y! Videos

2c. Online Press Releases: Google News | PRLog | PRWeb

2d. Blogs: WordPress | TypePad

2e. Microblog: Twitter | Posterous | Tumblr

2f. Product Search: Google Base

2g. Facebook: Facebook Page | Facebook Ads

Learn One Thing from Mary Gillen: YouTube video tutorial success story

Lauren Luke, a U.K. single mom and creator of the YouTube channel panacea81 began selling makeup on eBay in 2007. When her customers started asking her how to achieve the looks she was creating -- step-by-step -- using the makeup she was selling, Luke created her YouTube makeup tutorial channel.

Her persistence and participation in other social media venues such as Twitter and Facebook brought her over 289,000 YouTube subscribers and over 8 million channel views. This caught the attention of the mainstream press, as well as the makeup retailer Sephora.com, who recently partnered with Lauren to release her own makeup line.

Visit http://www.bylaurenluke.com and panacea81. After you've had a look around and view a video or two, ask yourself this question: "How can I turn what I know into a YouTube success story like Lauren?

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