Learn One Thing from Mary Gillen

Sales: how long until business contact information begins to get stale? Learn One Thing from Mary Gillen

In the article 5 essentials for successful microtargeting, Chris Golec, CEO of Demandbase writes about the importance of fresh, high-quality contact data:

"Business contact information decays at the rate of 2-3 percent per month, on average, and can become more than 25 percent out of date after one year. Each out-of-date record may end up costing $10-$20 in phone calls, data maintenance, and mailings."

Read the rest: http://bit.ly/bugnKg

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Social Media Marketing Online Class by Mary Gillen - Instructor-led Online Training - April 19-20 | June 14-15

How to search for niche blogs so you can post relevant comments - Learn One Thing from Mary Gillen

Publishing appropriate comments on other authors' blog posts is a great way to build traffic back to your own blog or Web site. How can you find niche blogs that accept comments? Here's how:

1) Navigate to google.com.

2) Type the following search phrase in the search box:

search term "Post a comment" inurl:typepad.com



3) Change the phrase search term (seen in orange above) to your niche word or phrase and hit the Google Search button.

4) On the search results page, you will find links to the typepad.com blogs that pertain to your niche.

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Social Media Marketing Online Class by Mary Gillen - Instructor-led Online Training - April 19-20 | June 14-15

How to include pre-populated social media share buttons in your HTML, blog posts and PDF files - Learn One Thing From Mary Gillen

When you include email and social media share buttons on your Web pages, blog postings, and within your PDF documents, this reminds readers to distribute your content via their Twitter, Facebook, LinkedIn and email accounts. This is a tremendous way to gain more traffic to your online presence.

There are two free popular services called AddThis and ShareThis that offer "share" buttons you can add to your site, blog, PDF, etc.

But what if you want to customize the share button code yourself?

Follow the step-by-step instructions here: http://marygillen.com/prepopulate-social-media-share-buttons.cfm

Car Sign: Use your Twitter handle rather than a long URL - Learn One Thing from Mary Gillen

Domain name too long to fit on car signage? Use your Twitter handle on the sign instead to attract prospects to follow you on Twitter. Example of a Twitter handle: @marygillen

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Get 60 Lead Generation Ideas in 60 Minutes

Bing: Add a local business listing - Learn One Thing from Mary Gillen

Is your organization listed in Microsoft's Bing search engine? To add a new listing for your own business or for one you represent, visit https://ssl.bing.com/listings/ListingCenter.aspx

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ONLINE: Learn 60 Lead Generation Ideas in 60 Minutes

Mobil Marketing: create your own iPhone App - Learn One Thing from Mary Gillen

Need an iPhone app to promote your business?

San Antonio TX-based SwebApps can help, with an online service that helps you build an iPhone application for as little as $200.

Check out http://www.swebapps.com/

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Learn PHP online: Introduction to PHP by Mary Gillen - Instructor-led Online Training

How Often Should a Business Tweet? Learn One Thing from Mary Gillen

DO: Publish five to eight tweets throughout the day. DON'T: Send out all your daily tweets in a row. You will be perceived as a spammer. Yuck!

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How to earn $85,000 a year...for wearing a T-shirt - Learn One Thing from Mary Gillen

Jason Sadler and Evan White are walking billboards. They wear T-shirts supplied by an advertiser and then use social media tools to promote the firm. Want them to wear shirts to promote the launch of your Web site? Need a unique way to direct people to your blog? According to Reuters, they make about $85,000 a year for wearing your shirts on their backs. Very interesting pricing structure as well. Read all about it:

http://iwearyourshirt.com

Publish Often...and Use Different Media - Learn One Thing from Mary Gillen

The major search engines are always adjusting their algorithms for tracking the consistency and relevancy of new content publication, video publishing, mobile device access, and social media participation. Google now uses something called real-time search, which grabs content from the most up-to-date tweets from Twitter and postings from Facebook public pages.

Like it or not, social media marketing should be an active part of your online marketing mix in 2010 for the SEO benefits it contributes to your organization's online presence. But don't forget your other Web content. Google is still indexing Web site pages, images, how-to videos from YouTube, local search, maps, blog entries, how-to articles, press releases, news stories and more. In 2010, you need to "mix-it-up" and publish often, using lots of different media.

TO DO: WHERE TO PUBLISH - SOME SUGGESTIONS

2a. Image Sharing: Flickr | Photobucket

2b. Online Video: YouTube | Revver | HowCast | Vimeo | Blip.tv | Daily Motion | Y! Videos

2c. Online Press Releases: Google News | PRLog | PRWeb

2d. Blogs: WordPress | TypePad

2e. Microblog: Twitter | Posterous | Tumblr

2f. Product Search: Google Base

2g. Facebook: Facebook Page | Facebook Ads

Go Mobile with Your Marketing - Learn One Thing from Mary Gillen

It is predicted that there will be 4 billion "smart-phone" subscribers by the end of 2010. According to research firm Frost & Sullivan, http://bit.ly/5dmkFA, folks have become very dependent on mobile technology, as mobile handsets are the primary contact method for business and personal communication for many.

More proof: Google purchased AdMob, a network for ads on iPhones and similar gadgets, for $750 million. Time to take the hint. Make sure you are not losing prospects because they can't reach your content and call-to-action offers from their mobiles.

TO DO:

1a. Reserve a .mobi domain for your mobile phone Web content.

1b. Create a separate directory on your hosting space and point your .mobi domain to it.

1c. Optimize your web content so folks who use mobile phones can access it, and place this content in your .mobi directory.

1d. Start promoting your .mobi content online and offline.

1e. Learn how to use SMS and MMS to promote your .mobi content.

REAL-WORLD USES FOR MOBILE

Healthcare
Send appointment reminders, cancellation notices, procedure information and promotions

Studios & Businesses with Classes
Send class reminders, equipment requests, and event notices

Retail Stores
Send sales alerts, slow day deals and inventory updates

Service Businesses
Send appointment reminders, open time alerts, and special promos

Bars and Night Clubs
Send event notices, cover and drink specials, and slow night promos

Restaurants and Cafes
Reduce no-shows and send open reservation and specials notices