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Got Google juice?
A smart health club saleswoman I know never misses an issue of the local paper. She turns immediately to the engagement announcements for info on newly-engaged couples. She sends a handwritten note to the bride and groom, congratulating them and offering a special training package for the entire bridal party. She also uses her regional newspaper's Web site to search for more soon-to-be-married prospects.Got Google juice?
Woot.com, based in Austin, Texas, started as a market-test site for an electronics distributor, and has "taken on a life of its own." The Woot folks offer a new item..in limited quantities...for sale every single day until it is sold out or until 11:59 p.m. CDT when it is replaced with another new product for sale. Woot.com has also joined the ranks at Twitter, broadcasting its latest deals via Tweets.
Frank Pival believes customers shouldn't be left "alone on hold"...in any language. His Kingston, WA-based company, Never Alone on Hold (or NAOH, for short) provides affordable professional voice-over production and licensed music for all media which includes telephone on-hold, custom voice-mail and call center or auto attendant prompts. Another important service Frank provides is voice-overs in Spanish as well as English. Good thing. According to U.S. Census statistics, the American Hispanic population stands at approximately 40 million today and is projected to grow to nearly 50 million within the next 5 to 6 years.
Visit Frank's Never On Hold Alone site to hear samples of his work in English and Spanish.
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A dentist we know has built his successful practice one simple way... the follow-up phone call. He spends one hour of his busy day personally calling patients who were treated the day before to ask how they are feeling. This consistent calling campaign has brought him more referrals than any other marketing method.
Uncle Sam Image: sonofthesouth.net
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Many state motor vehicle departments in the US offer customers the option to purchase personalized license plates. Linda Hall Gillen, a math teacher and tutor in Herndon, VA, bought personalized tags that read "MATH TUTR". No matter where she goes, she receives countless inquiries about her tutoring services from folks who read her license plates. Her "license plate marketing program" sends her a steady supply of students.
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It takes a real man to drive a pink bus. Paul Bernhard, known as "Mr. Pork Chop", lives in Bancroft, Iowa, and has an unforgettable way of promoting his grilled pork chops to many of the 15,000 participants in the Iowa Register's Annual Great Bike Ride Across Iowa every July. His "Pork Chop Call", screamed by Mr. Bernhart from the side of the road, causes many to take notice, resulting in brisk sales of the delicious chops he sells from grills parked beside his pig pink "Pork Chop Bus".
Visit http://www.mrporkchop.com. Check out the Photos page and click the link to listen to the famous Pork Chop Call.
Heard about a financial planner who built his entire business using one marketing method: paying the fare for the person in the car behind him, every working day. Process: pay your toll, then hand the tollbooth operator enough fare for another car, plus your business card. Ask the tollbooth operator to tell the person in the car behind you his/her toll is free, compliments of you, and ask to have the business card passed to the prospect.
78-Point Call-to-Action Checklist -- Inventory Your Web Presence - What Do You Want Them to Do?
Count on our canine friends to help us network
The Hotel Monaco in Alexandria, Virginia hosts a "Doggie Happy Hour" every Tuesday and Thursday evenings from 5:00 - 8:00 p.m. in the hotel courtyard. Locals and visitors alike bring their furry friends for an enjoyable evening featuring complimentary hors d'oeuvres and happy hour specials. Gourmet biscuits and water are served for all the dogs...of course.
Read about it: http://www.doggiehappyhour.com
78-Point Call-to-Action Checklist for Web Site or Blog - What Do You Want Them to Do?
A CPA we know always makes it a point to send his clients birthday cards. Yet he takes it one step further. He calls each client and actually SINGS the traditional HAPPY BIRTHDAY song to them on their special day. And who cares if the only singer in his family is the sewing machine? His clients love him, and he has more business than he can handle.
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Live, instructor-led online courses: technical, publishing and online marketing training
For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.
Preparing and Publishing Books for Amazon's Kindle
Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
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HTML
This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
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CSS
CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
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Acrobat 9
Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
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ColdFusion I
Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
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Intro to PHP
Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
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Intro to Javascript
This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
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XML I
Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
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XML & XSLT
Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
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Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
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Using Social Media for Online Marketing
Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
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