Learn One Thing

  • What You Will Find Here:
    How-to ideas & tips on copywriting, marketing, sales, web tech, Facebook, Twitter, LinkedIn, desktop publishing, SEO, RSS feeds, podcasting, blogging for business and more.

    About Mary Gillen

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April 2011

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Training

Publish Often...and Use Different Media - Learn One Thing from Mary Gillen

The major search engines are always adjusting their algorithms for tracking the consistency and relevancy of new content publication, video publishing, mobile device access, and social media participation. Google now uses something called real-time search, which grabs content from the most up-to-date tweets from Twitter and postings from Facebook public pages.

Like it or not, social media marketing should be an active part of your online marketing mix in 2010 for the SEO benefits it contributes to your organization's online presence. But don't forget your other Web content. Google is still indexing Web site pages, images, how-to videos from YouTube, local search, maps, blog entries, how-to articles, press releases, news stories and more. In 2010, you need to "mix-it-up" and publish often, using lots of different media.


TO DO: WHERE TO PUBLISH - SOME SUGGESTIONS

2a. Image Sharing: Flickr | Photobucket

2b. Online Video: YouTube | Revver | HowCast | Vimeo | Blip.tv | Daily Motion | Y! Videos

2c. Online Press Releases: Google News | PRLog | PRWeb

2d. Blogs: WordPress | TypePad

2e. Microblog: Twitter | Posterous | Tumblr

2f. Product Search: Google Base

2g. Facebook: Facebook Page | Facebook Ads

January 06, 2010 in Blogging for Business, Business Networking, Business Prospecting, Email Marketing, LinkedIn, Marketing with YouTube, Online Marketing, PR, Search Engine Optimization, Social Media Marketing, Twitter, Unique Marketing Ideas, Video SEO | | Comments (0)

Videos: more than just YouTube - Learn One Thing from Mary Gillen

Videos: more than just YouTube -- Mary Gillen's Learn One Thing email newsletter

Start spreading your video content on relevant video sharing websites. Wonderful for search engine optimization (SEO)!

  1. YouTube
  2. Revver
  3. HowCast
  4. Vimeo
  5. Blip.tv
  6. Daily Motion
  7. Y! Videos
Need new clients in 2010? Get 60 SEO Ideas in 60 Minutes

December 08, 2009 in Search Engine Optimization, Social Media Marketing, Video SEO, Web/Tech | | Comments (0)

Learn One Thing from Mary Gillen: Track Video Views in Real Time

TubeMogul: track video views in real time

Did you know that social networks refer more online video views than video search engines? It's true. If you are posting video to the Web and have no earthly idea who is viewing what when and from where, then surf on over to TubeMogul, a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on your video views.

Visit TubeMogul: http://www.tubemogul.com

May 06, 2009 in Video SEO | | Comments (0)

Learn One Thing from Mary Gillen: Online Video - The Rule of Thirds

Position your subject to the left or right of center

Learn One Thing from Mary Gillen: Online Video: the Rule of Thirds

According to Wikipedia, "the rule of thirds is a compositional rule of thumb in visual arts such as painting, photography and design. The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections."

Keep this in mind when you are shooting your online videos for YouTube. We are all tempted to film the video subject in the center of the frame. As you see in the screen shot above, my niece Emma is looking towards the center of the screen. By positioning the video subject to the left or right of center, you get a much more interesting shot for viewers to look at, and you are following the rule of thirds.

Photo of Emma: David Mankin

SEO TRAINING Online Instructor Led by Mary GillenSEO TRAINING: Need to learn the latest search engine optimization tips and tricks? Sign on for Mary Gillen's 2-day online, instructor-led Search Engine Optimization (SEO) course. Learn more

April 25, 2009 in Video SEO | | Comments (0)

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Ebook - Social Media for Sales Teams

  • SOCIAL MEDIA HOW-TO
    New eBook: Social Media for Sales Teams - Bob Brown and Mary Gillen

FREE CODE STARTER KIT

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Live, Instructor-Led Online Training

  • Time to Hone Your Skills

    are you ready?


    Live, instructor-led online courses: technical, publishing and online marketing training



    For the business professional, school is never out. The recession is not going to last forever, and now is the time to add to your skills set. Learn new technical and online marketing skills from the comfort of your own desktop. Mary Gillen and her team deliver instructor-led online courses that can help you hone your skills and keep you marketable.


    Preparing and Publishing Books for Amazon's Kindle
    Publishers and independent authors everywhere are excited-and somewhat anxious-about this move toward digital publishing. eBooks are revolutionizing the publishing world, and eBook reading devices like the Kindle 2 are on the forefront of this revolution. However, the text formatting the Kindle requires can be hard to decipher and even harder to implement, requiring solid XHTML, CSS and other Web development skills. This two-day class will teach you how to prepare and publish your organization's books, newsletter or blog subscriptions, articles, and more for the popular Kindle device.
    Register for Preparing and Publishing Books for Amazon's Kindle

    HTML
    This class allows the student to understand the language that is the basis for all web pages. Topics: HTML code structure; backgrounds; formatting text; links; creating simple tables as an organized way of presenting information and as layout for pages; online forms; meta information; embedding media files and File Transfer Protocol (FTP).
    Register for HTML

    CSS
    CSS will help you create external stylesheets for consistency of pages and easier maintenance of your site. You can create great layouts without the use of tables. Understanding CSS is important when using Dreamweaver because the program relies heavily on CSS coding for both layout and text formatting.
    Register for CSS

    Acrobat 9
    Adobe Acrobat and its PDF (Portable Document Format) technology is the established standard in the world of electronic documents. In this class, you will learn to unleash the power of Acrobat to create and enhance PDF files that are job/target audience appropriate and interactive. Bookmarking, linking & action programming are among the techniques you will learn to bring your PDF files to the next level.
    Register for Acrobat 9

    ColdFusion I
    Learn how to build a database and create a ColdFusion Web site backed with simple content management system that will allow you to add and modify site information in real time.
    Register for ColdFusion 1

    Intro to PHP
    Learn how to use PHP, an open-source, powerful server-side scripting language for creating dynamic and interactive websites.
    Register for Intro to PHP

    Intro to Javascript
    This class is for those who have no programming background but want to learn to create JavaScripts to apply client interactivity to their Web sites.
    Register for Intro to Javascript

    XML I
    Extensible Markup Language (XML) enables the Web designer to create information that is evolvable: write it once and use it many times. This class is for those with no programming background who want to learn more about XML.
    Register for XML I

    XML & XSLT
    Learn how Extensible Style Language (XSLT) can be used to transform/convert XML data for presentational purposes, to modify data structure, and to create non-XML files.
    Register for XML & XSLT

    Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. This course will teach you how to increase traffic to your site, with special emphasis on Google's "blended" universal search requirements, Web design SEO rules, and how to use video for increased SEO.
    Register for Search Engine Optimization

    Using Social Media for Online Marketing
    Facebook, podcasts, widgets, YouTube videos, wikis, del.icio.us, Twitter, StumbleUpon, social bookmarking, blogging. Words that make a marketer's head spin. Online marketing is changing so quickly. When it comes to social media, how can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your future online marketing strategies.
    Register for Using Social Media for Online Marketing

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